In this case, you'd need dynamic sql
CREATE PROCEDURE [dbo].[r_CreateCol]
@col nvarchar(255)
AS
declare @sql nvarchar(1000)
select @sql = 'ALTER TABLE dbo.Summary ADD ' + @col + ' nvarchar(100)'
exec sp_executesql @sql
GO
exec r_CreateCol 'newcol'
go
sp_help Summary
go